Upload Your File and Map the Fields

The process starts with uploading your audience list file, which includes key details such as name and address fields. Next, you’ll map these fields so the PURL system knows how to personalize each URL. Name and address are vital, but you can also map other fields that are important to your campaign.

Generate PURLs with Flexibility

You can provide one static URL or choose the field from your file that will serve as the base for generating the PURL, this is helpful if you have URL groups for different segments of your audience. This gives you maximum flexibility when personalizing links for different audience groups.

Add Query Parameters for Deeper Personalization

In addition to generating PURLs, you can also append query parameters to each link. This can be done automatically using fields from your file or by manually adding them. For instance, query parameters are particularly helpful when auto-filling a form on your landing page—enabling a seamless experience for recipients when they arrive.

Define Multiple Targets for Your Campaign

If your direct mail campaign has more than one target, PURL tracking makes it easy to manage. You can define multiple landing pages where users will be directed based on their specific PURL. Even if you only have one landing page, the system still allows you to generate unique PURLs, giving you granular tracking for each recipient or target. This way, you can track engagement not just by the individual, but by the specific landing page they interact with.

Set Up Notifications for Real-Time Engagement

Another great feature is the option to receive notifications whenever someone visits the URL or scans a QR code linked to the PURL. This gives you immediate feedback and allows you to take action quickly—whether that’s following up with a phone call or analyzing the success of your campaign in real time.

Let the Magic of UnitedQR Do the Work

Once the PURLs are generated, the query parameters are set, and the targets are defined, all you need to do is sit back and watch the magic happen. UnitedQR handles everything from PURL creation to tracking user engagement. With detailed analytics, you’ll know exactly how your audience is interacting with your campaign, enabling you to make data-driven decisions for future efforts.

Why PURL Tracking Should Be Your Focus

With the flexibility to personalize, track, and analyze, PURL tracking offers direct mail marketers a comprehensive tool for understanding campaign performance. Whether you are directing recipients to multiple landing pages or simply gathering form data through query parameters, PURL tracking ensures you’re making the most of every piece of mail sent.

By focusing on PURL tracking, you can:

• Personalize URLs for each recipient
• Customize landing pages or add query parameters to auto-fill forms
• Track real-time engagement and conversions
• Optimize your future campaigns based on detailed data insights

Adding Call Tracking for a Complete View

While PURL tracking is the star of the show, call tracking still plays an important role, especially for businesses that rely on phone inquiries. UnitedQR can help you provisioning a unique phone number for each campaign, you can easily track which mailers led to calls and analyze key metrics like call volume, conversion rate, and cost per lead (CPL). Call tracking complements your PURL strategy, giving you a complete picture of both online and offline engagement.